5 Steps to Find a Profitable Niche:Part 3 Assessing Demand
Find a Profitable Niche: Part 3: Assessing Demand
We’ll move onto the third step of finding a profitable niche using niche keyword research. If you haven’t seen part two where we compared niche themes based on overall demand and supply, visit this article: 5 Steps To Find a Profitable Niche: Part 2
We’ll now look at the demand for the top keywords related to the term “constipation”
Firstly, we are going to use Google’s Adwords keyword search-based tool to compile a list of the most searched words related to constipation in the English speaking world (you may have to tailor the languages and countries option from an available drop down menu).
The process is as follows:
* Enter ‘constipation’ into Google’s keyword search tool.
*Put the other constipation related terms into your spreadsheet. Use the top 15-20 keywords that have the
highest search volumes (these will have the highest potential traffic).
*Put the values for the approximate average search volume into the demand category of your spreadsheet
(this value is the average monthly number of searches over the last 12 months).
*You could refine your search a little further by having a quick look at advertiser competition
(this shows an approximate number of advertisers bidding on each keyword). If possible try and focus on
keywords that have low advertiser competition (but this part is not essential at the moment).
Your table will look like this:
| Keywords | Global Monthly Search Volume (Broad) |
| constipation | 1220000 |
| constipation baby | 33100 |
| constipation cause | 33100 |
| chronic constipation | 27100 |
| children constipation | 22200 |
| constipation causes | 22200 |
| constipation pain | 22200 |
| constipation remedy | 22200 |
| constipation foods | 18100 |
| constipation symptoms | 18100 |
| cure constipation | 18100 |
| remedies for constipation | 18100 |
| constipation help | 12100 |
| constipation home remedies | 12100 |
| severe constipation | 12100 |
From the above we can see that there are number of popular searches for related to the word “constipation’.
The most popular (after the actual word constipation) being “constipation baby” and “constipation cause”, followed by “chronic constipation”, “children constipation” and “constipation cause” .
This is a keyword rich niche loads of other keywords with high demand.
So we have established that the demand is there what about competition?
Is the demand been satisfied with supply?
To continue with deep keyword research go to: 5 Steps to Find a Profitable Niche: Part 4: Assessing Supply
Go here Niche Business Ideas: Niche Business Ideas for Online MLM to read more about finding your niche.
