So now after a few hours research you’ve:

1. Brainstormed 10 possible niches (Find a Profitable Niche: Part 1). If you’re still struggling here, read my article on Niche Business Ideas!

2. Isolated your best overall niche (using overall demand and supply figures- and your intuition!) (Find a Profitable Niche: Part2)

3. Looked at the chosen niche keywords- assessing how many popular keywords there are and their demand…. (Find a Profitable Niche: Part3)

4. Looked at their supply (competition) and decided which ones give you the best possibilities (based on KOI and KPI calculations)……

and Dug down deep to see if there’s a sub niche located within your broader niche topic, that fulfills the criteria for enough search volume – yet not too much competition.

Find a Profitable Niche: Part4

Refer the the above posts if you haven’t been following along.

Now we’re going to Expand our Keywords

You’ve found that  “chronic constipation” will be your niche theme having search demand over 20 000, with supply search volumes at 293 000 and a KPI index of 6.7.

You’re have alot of information on this topic and decided to set up a chronic constipation website.

You’re going to also have information on  severe constipation (perhaps you have an E book about the topic you’d like to give away or sell) and you are going to have a few pages dedicated to constipation remedies.

However, you will need some page specific keywords, for every page of your website.

This is where you go through the process of keyword expansion.

The focus is now on building a list of keywords that visitors use to search Chronic constipation related material on the web.

Once again you can use the Google Adwords tool or SBI’s Brainstorm It tool, to generate both a vertical brainstormed set of  keywords (words containing the seed word in it) and a lateral set of brainstormed keywords (words not necessarily containing the seed word in them- i.e. synonyms).

A list of related searched terms are then listed which you can use to build the backbone of your site.

Focus on long-tail keyphrases

For page specific keywords it is often best to focus on long tail keyphrases (a combination of keywords that is three or more words long).

There is often less competition for these keyword combinations, which are used regularly for specific searches.

Using different combinations of these words on your website can do wonders for its traffic, enabling it to come up repeatedly for multitudes of  precise searches done on search engines.

More Keyword Ideas

For more ideas on keywords you can go to your competitor’s sites. You can search for them using the terms
you are investigating (by keying in ‘chronic constipation’ for instance into Google and when on your competitions
websites selecting ‘view source’ from the right click options menu).

You can then make a note of the terms they use in their meta description and meta keywords tags.

Here’s the easy option…

Or once again, you can use the Brainstorm It! Tool of SBI- to immediately get the Value Demand, REAL supply and profitability of vertically and laterally researched keywords.

It also automatically visits the top competitors sites on the topic and extracts the keywords immediately, giving you an up to date, relevant set of laterally brainstormed keywords with the right demand and supply required to win immediately- including the long tailed keywords being searched.

If you have any questions on How to Find a Profitable Niche or Niche Market Research or Keyword Research, contact me and I’d be happy to help.

For an overview of this series visit Niche Business Ideas: Niche Business Ideas for Online MLM

Part 2 of 5 Steps to Find a Profitable Niche: Compare overall Demand and Supply

Our objective is to choose a theme that is meaningful to you, has good demand (over 20 000 searches) and where the competition is not too great (high supply).

If you haven’t completed step 1 where we found ways to brainstorm for niche topics, refer to 5 Steps To Find a Profitable Niche:Part 1 Brainstorm Possible Niches

Once you’ve come up with about 10 possible niches or themes, here’s what you do:

Do Keyword Research and Assess the different Niche Topics  Overall Demand and Supply

Demand

We will first find the keywords that people use to search for these niches.

Go to Google Adwords Free Keyword Tool and choose the descriptive keywords option. Type in your niche’s main keyword.

Now you’ll get a list of related keywords- keywords people are typing in to find out about subjects related to your niche.

Do this for each niche and compare the 3 top  sites/niches keywords data.

Notice the actual search volumes for the main keyword, as well as the number of keywords that the tool returns, for each niche topic.

You want to make sure your niche main keyword has over 20 000 searches. If it doesn’t, disqualify it as a niche topic- it won’t generate enough traffic.

Also make sure your main word generates a lot of related keywords (over 15-20) and that there are a lot of searches being done on a lot of these keywords!

Once again, compare your three niche keywords/themes.

The Google Adwords Free Keyword Tool is great for assessing preliminary search volume (demand)- but SBI’s Brainstorm It! Tool gives Value Demand with the click of a button- i.e. it returns only words that have high value (monetary value) and high search volume associated with them!

Supply

Now you need to check that there’s not too much competition in the niche. If there are too many good websites on this topic, you are too late- the competition got there first!

This can be done by going to Google and doing a search to see how many returns you get.

Check that there are not too many Adwords campaigns running on the same phrases related to the topic.

At the end of this process, you’ll have a table that looks like this:

Initial Niche Comparison

Once again, SBI’s Brainstorm It! Tool will give you the REAL Supply for each keyword. It also gives the PROFITABILITY of the words.

Its really easy to use this option because you can compare demand, supply and profitability across all three related themes/niche topics at once.

This way you make a scientific decision about which topic is the best one to choose (no guessing).

Anyway, back to choosing our top niche:

Here, I will make more of an intuitive decision to make my choice. I will choose constipation as my overall (broad) niche theme.

I am not really sure what the supply numbers mean at this point, but I do know that “constipation” has enough demand to warrant further investigation.

There might be other reasons for choosing constipation. Perhaps your  MLM is a nutritional Products company and you  have products that can be useful for constipation sufferers- that you can sell!)

Constipation  looks like it has good demand (way over 20 000),  but it also seems to have very high supply- i.e. number of competing websites. (10 300 000). Although this supply seems alot, its not nearly as much as say anti aging, for example, which comes in at 20 800 000!

(This is where the SBI tool comes in so handy: It’ll immediately tell you whether the niche topic is  over supplied or not.)

I am realising that I’ll probably need to “dig down” deeper to find a related “constipation” keyword that could be a sub niche- it’ll need to have good demand, but must not have such high supply.

Constipation also does have very high advertiser competition, but there’s no need to worry about that right now. (We intend having a site that beats them through excellent content- not through paying money for ads).

If we drill down deep enough into the niche, to find a sub niche (which looks possible because there are 150 related  match keywords), I am sure we’ll find some easily winnable profitable keywords.

Dig Deep

Now we dig down deeper- compiling a list of the top 10-15 keywords (with the highest search volume) based on “constipation”.

We’ll look at these more specific niche related words to assess their search volume, their competition and their real supply.

Click here for 5 Steps to Find a Profitable Niche: Part 3:  Assessing Demand

Now, if you haven’t already, go read Niche Business Ideas: Niche Business Ideas for Online MLM. It is an overview article on finding your niche.