Ann Sieg is an icon. She has completely revolutionized the Network Marketing (MLM) Industry.

She’s done this by helping and training hundreds of thousands of Network Marketers to take advantage of the powerful leverage the internet gives us, as business owners.

As a former gymnastics coach, her very being is hard wired to coach, train and teach.

As the former South African Gymnastics Women’s Coach I can totally identify with her!

Her groundbreaking book, the Renegade Network Marketer (2007) gave frustrated Network Marketers a BROADER vision of how they could use efficient scientfic and tried and tested business principles to run their businesses.

This was a welcome alternative to desperate Network Marketers who’d learned to “dumb down” and use humiliating and ineffective “Old School Methods” to prospect- methods like  cold calling, harrassing friends and relatives and “belly to belly” prospecting at the shopping mall!

Network Marketer’s flocked in droves to the internet and gobbled up her book with glee  (I know, because I was one of them!)

But many were left in the dust as they embraced her principles but didn’t know how to apply them online.

They lacked the technical know how (and the marketing skills!) to put an MLM Business online.

Her second major piece of work The Attraction Marketer’s Manifesto, addressed these issues.

The book came about as she teamed up with Mike Klingler, a talented and inspiring teacher and network marketer, who had in the meantime developed a unique training programme to help these struggling Renegade Network Marketers.

His programme is “click-by-click” training for techno phobic Network Marketers wanting to go online and apply Ann’s Renegade Principles.

These two have done many many things, and this article is not doing justice to it all…but here are the three programmes they have launched that stick out in my mind…

• Renegade Professional (Click by Click Training)

• Renegade Breakthrough Mentoring (Special intensive training on Empire Building)

• Coaching Cognition (a new Coaches Training Platform)- coming October 2009!

Here’s a video of Ann and Mike………….

Ann Sieg’s Attraction Marketers Manifesto’s main message is:  “Teaching Sells”

She’s taught me that “webucation”- education on the web is where its at!

I have done all Ann’s Programmes.

I am a Renegade Breakthrough Mentoring Programme “Intern”- nearly finished my 6 months intensive training.

The result?

My own product that teaches Network Marketers how to put their businesses on the internet!

I now join the ranks of a couple of good Network Marketing Affiliate Programmes that are out there to help train the new breed of savvy Network Marketers and help them make an upfront cash flow while they’re learning!

Ann Sieg: Helpful Resources

Renegade Network Marketer

Review

Get The Book

Renegade Professional

Review

Get the Click by Click Training

Renegade Breakthrough Mentoring Programme

Review

Join the RBMP Programme

If you’d like to see my real live home made affiliate programme in action- specifically designed to help MLMers put their businesses online, inspired by ANN SIEG’s training…..click below to get the scoop!

Click on the CD to Join the Savvy MLMers Club and receive a Free CD.

Low Cost lead Generation: Possible in MLM?

Absolutely!! Especially now that we have the internet and social media marketing available to us! But don’t forget about offline lead generation either….Here are Ten (10) Low Cost Lead Generation techniques or ways to collect Leads For Your MLM Home Business!

We all know that your business’s bottom line depends on a steady flow of leads- in fact you need tons of leads.

Most people’s problem is they don’t have enough people to talk to, let alone convert into sales and sign ups.

Trouble is, you don’t want to pay out a lot (or any!) money to get those leads.

Here are a few low or no cost ways to attract customers and sign ups to your Network Marketing (MLM) business.

Here goes- 10 ways to collect leads, save money and up your profits.

Low Cost lead Generation Method 1. Flyers.

We all know this, but did you know you need to distribute about 1000 a day for 90 days before you get any results? Put them on toilet doors in the shopping mall. Drop them into post boxes. Go to bulletin boards and post them there.

Remember you need a catchy headline, that enters into the conversation your prospect is already having inside their heads!

Here’s an example of a flyer I used with GREAT success!

Low Cost lead Generation Method 2. Buying and Calling leads.

Make sure they are somewhat targeted (e.g weight loss leads, or home based business opportunity leads). Check how “fresh” they are- anything older than a month is not really a hot lead anymore. Make sure you get replacements if the leads are “bad” (incorrect numbers/contact details)

Use 3 forms of follow up (postcard, phone and email.) On the phone, don’t prospect them immediately. First ask whether they’d like more information on whatever it is they’ve opted in for.

Then send an info pack.

Low Cost lead Generation Method3. Newspaper and Magazine Classified and Normal adverts.

Here you need good hard hitting copy writing skills. Also it’s best to choose a niche magazine or industry publication. Works well if you have small hometown newspapers and local magazines.

Do it for at least 3 months before assessing results (even better if you can commit to a year).

Low Cost lead Generation Method 4. The Dreaded List of 100.

Yes, make your names list- but for goodness sake DON’T pitch them on your Network Marketing deal.

Rather let them know what you’re doing- you can ask them if you could email the info to them (so that they are “in the know” about your new business and ask them to support you by keeping you in mind in case they come across anyone interested.

See them as a resource – connections who can refer people to you that might need your products or business opportunity.

If they are knowledgeable in a certain area (e.g printing, copywriting, hosting/events, advertising, presenting, web design etc), ask them to help you and enlist their support on your project.

That way they’ll know exactly what you’re doing and will ask you if they are interested (or at least refer people to you).

Low Cost lead Generation Method 5. Trade Shows are another good way to collect leads.

Make sure you know what kind of marketing has been done to advertise the show and what kind of traffic was achieved in past shows. Talk to other traders and get a feel of the return on investment of time and money you can expect. Work out before hand what you need to sell to cover your costs of the booth/stand.

Targeted shows like “Home Business Opportunities” or “Health and Wellness Shows” (if that’s your target market) are obviously better than more general ones.

Low Cost lead Generation Method 6. Video Marketing:

There are hundreds of sites online where you can upload your video, and have links back to your website. Now with the new free LinkedTube website that your video can be hosted on, clickable links can be placed in the video itself – (before it was only in the description box).

This makes it very convenient for your prospect to click, be taken to your blog/capture page- and there they can fill out a form and become a lead. Youtube, Metacafe, Zoopy, MyVideo, Vidder are good business video uploading sites.

Read How To Add Marketing links To Your Video Clips

Low Cost lead Generation Method 7. FaceBook.

This is huge! Social Media Marketing is the hottest thing on the internet (growing 10x faster than any other internet usage. You can join groups related to your niche, post events, write notes, add videos and photo’s and make friends.

It’s the most viral website today, so the potential for getting your message across to many many people is huge. There is an art and a skill- so don’t just go in there pitching your deal- you’ll destroy the power of social media marketing for yourself. Learn first how to do it. (See below for training details).

Low Cost lead Generation Method 8. Twitter.

This is a huge very fast growing micro blogging site that is great for building relationships and driving traffic to your site. Most “tweets” are 140 or less in length and contain a URL. Once again, there’s an art to it. What a fantastic way to build your list.

Free Twitter Training Videos Here

Low Cost lead Generation Method 9. Blogging.

Blogs can be used to communicate with your audience- it’s great because you get customer buy in and they become part of the process. If your blogs are optimized correctly for the search engines, they can rank high for certain keywords you are bidding on, and this can be a powerful pool from which to collect leads. (SEO)

Make sure you write well and authentically, drawing your reader in. Also you’ll need to have a form for them to opt into to receive your propaganda! (And so you can capture their details)

Blogging is actually very easy. My clients have their blogs up and running within a weekend-when they go through my click by click video tutorials showing them EXACTLY how.

Low Cost lead Generation Method 10. Content Submission/Article Marketing.

Cool places are Ezine Articles, Squidoo and Hub Pages and eHow.com

You write about a topic of interest to your target market, optimize for those key words and get traffic from the sites themselves (people typing in the words they’re looking for), as well as the search engines.

Squidoo and Ezine articles rank very highly with Google, so your pages on these content submission sites have a good chance of being highly ranked with Google.

Also there’s a social aspect to it. People leave comments, become your friends/fans and get emailed whenever you post a new article! How’s that for exposure.

You get to leave an author’s bio and can link from inside your article to your blog/website or lead capture page too.

Here are some more Low Cost lead Generation Methods

· Car Wraps (Printing on your car)

· Direct Mail and Bounce backs

· Road Signs on Poles (watch out for the Law!)

· Pull Downs/Tear Offs

· Knock and drops

· Free Online Ads

· Ezine Advertising

· PPC/Google AdWords (By search or by content i.e. on a site) (Costs money and there’s a learning curve, but its VERY powerful)

· Link Exchanges

· U-stream.TV (your own TV show for free)

· Blog Talk Radio (your own radio show for free)

· Niche Social Networking sites (www.ning.com)

· Webinars/Conference Calls/Podcasts

Each method is an art form in and of itself. Don’t try and do all of them. Choose 3-5 methods that you know how to do well and that YOU LIKE doing. Do it every day for 90 days. Then do another 2 x 90 days of lead collection.

Watch your business GROW!

PS  Want to know how to join the Savvy MLMers in Training Club?

Click Here

Brainstorm!

Write down good ideas for niches as they hit you. Your passion and knowledge should lead you towards your niche. Choose your top three- they could be completely unrelated or sub niches within a similar topic.

Remember- try to pick something that you love the most AND that you think would appeal to others. (After all, if no one is interested in your niche, you wont get much traffic!)

If you already have a business (like a Network Marketing MLM business), you’ll probably already know the general theme/concept of your niche.

Now you need to decide which is the best way to approach your niche- what’s your spin, your angle.

You could look at different solutions your business provides, target a particular segment of your market, look at a specific angle.

Here are some questions to ask yourself (to get the creative juices flowing):

1.    What is your background, married, siblings, where did you grow up, how were you raised?
2. What sports or activities did you do as a child?

3. What is your professional education. What have you learned? Are you still doing it? Why/why not? (through necessity or choice?)
4.    Imagine you’re in a group and you don’t know anyone- you need to choose one person…who is that person?
(How do they talk, what do they look like- why did you choose them? )
5.    Surf on internet: Which groups and blogs do you like? What do you like to read?
6.    imagine its your last day on earth: You are gathered with loved ones- which is the most important message you want to leave with them?
7.    If you were to write a book yourself- what would you write on?
8.    If you wanted to teach your children while you were alive, what’s the most important  thing you want to teach them in life?

Once you’ve written down some topics you’re passionate about, its time to do some keyword research, to assess overall demand and supply.

Go here to 5 Steps to Find a Profiitable Niche: Part2: Assessing Overall Demand and Supply of Niche keywords.

Go to Niche Business Ideas: Niche Business Ideas for Online MLM for an overview of finding your niche article.