“Oh I’d love to attract a targeted MLM lead” my friend said to me the other day.
It’s the dream of most Network Marketers.
How would you like to attract exactly the right kind of people into your MLM (Network Marketing) Business, over and over again-for free?
The kind of people who are interested in exactly your products or your MLM business opportunity?
Where you don’t have to pay to generate them at all?
Many of you may already have realised that the methods used in traditional MLM don’t seem to generate enough prospects- and those that do come in are very often the wrong type.
They are not a targeted MLM Lead.
Worse still, these methods take up alot of time and very often leave a hole in your wallet!
There are many reasons for this, and Ann Sieg’s groundbreaking book, The Renegade Network Marketer outlines them very clearly.
If you haven’t already read the book, I suggest you pick up a copy and read it!
Suffice it to say that the book has caused a revolution in MLM with the result that modern day network marketers are moving online to attract their leads to them.
They’re dumping their names lists and putting an end to cold calling.
They’ve stopped spending thouands of dollars buying leads.
The internet is a fantastic tool for targeting the right people and sifting your prospects.
This makes lead generation almost a science.
It cuts out the time wasted chatting to people who really have no interest in what you have to say.
Best of all, you can generate your own targeted MLM leads for free.
So, exactly HOW do you attract a targeted MLM Lead? Read on, because I’ll give you a starting point.
8 Tips for Generating a Targeted MLM Lead
Generate a Targeted MLM Lead Tip No 1-Use a Funded Proposal/ affiliate marketing to sift them:
We all know that the right prospects are people who have a high chance of buying your product and/or bizz opp. To keep it simple, the two things that really make for good prospects are:
1. They want what you have, because it fulfills a need or solves a problem.
2. They find you and are attracted to you because of the way you have positioned yourself:
As an expert in their field of interest.
Using a funded proposal or affiliate product is where you present a lower cost product or training course to your prospect, before asking them to join you in your MLM or buy your MLM products.
If you’re attracting business builders and you present them with an affordable home study course that’ll help them build a business, three things happen:
1. If they buy it, you know they are serious about building a business because they’re prepared to pull out their wallet and actually buy something!
2. You make a commission on the sale and earn upfront cash BEFORE they even sign up into your MLM/buy your MLM product.
2. You’re seen as a trusted advocate. (You refer them to good stuff to help them) without pitching your MLM opportunity.
Using a funded proposal is the BEST way to sort the tire kickers from the serious prospects.
Once the leads are in your MLM Sales Funnel , you’ll see clearly who the serious people are and you can call them to further develop the relationship.
What’s more, you don’t mind doing that because………..
1. You’ve been paid already
2. You know they’re serious so it’s less chance of wasting your time.
Generate a Targeted MLM Lead Tip No 2 : Know what the need or problem is in the first place.
This is what “defining your target market” is all about.
In Network Marketing traditionally there has been a gross lack of training in this area.
Most of us were taught to pitch our deal or hard sell our products to everybody and anybody.
Ann Sieg outlines this old School myth “that everybody’s your prospect” well in her FREE Seven Great Lies E book.
The secret is taking your time to really get to know what your target market’s needs are.
What are they thinking about, dreaming about, wishing for, finding hard in their lives?
What books and articles to they read?
What do they want to change and how are they going about it?
You need to know what their unique problems may be.
A useful way to define your target market and generate targeted MLM leads, is to think of roughly four target markets in Network Marketing:
The 4 major target markets are:(There are literally 1000’s of sub niches)
1. Product leads
2. Company specific opportunity leads
3. Home business & general opportunity leads
4. Existing network marketers
Now lets take a look at generating targeted MLM product leads.
Lets take an example of skin care products.
You might want to be selling to people who have never looked after their skin, they’re getting older and are more concerned about appearances.
Perhaps they are into anti aging in a big way, and wrinkles and skin blemishes happen to be their topic of interest.
Or maybe you want to sell to people who have already bought skin care products in the past and were not happy with the results or are looking for something to improve on what they’re using.
This is a great target market because it’s likely they will buy similar products again.
You’ll find that there are many target markets (niches) within a broader target market.
And you’ll need to get to know each target market intimately.
Its a bit of extra work, but well worth the effort if you want a targeted MLM Lead.
Generate a Targeted MLM Lead Tip No 3: Use the Power of Education and Pre Selling
It’s a good idea to educate your prospects. Depending on what target market you’ve chosen and what their particular issues are, that’s where you’ll step in to provide useful information.
Say you’re going for customers who want to have healthy glowing skin and remove wrinkles. (And are repeat buyers in this market!!)
It’ll be a good thing to talk about about why their products didn’t work before.
You might write something on how oil based skin care products can’t be absorbed into the skin.
You might explain why it is important not to use cleansers with the wrong PH balance, as it stresses the skin and strips it of its natural lipids, making it more dehydrated.
You might outline some reasons why some products are not effectively absorbed into the skin- and some treatments known to effectively help with absorption.
Then you offer ‘real” solutions that will attract them.
Perhaps your products are water based and have the right PH balance.
Perhaps you have a home treatment system that can optimise absorption, removing dehydration and thus preventing wrinkles!
In this way you have really “hit the spot” by relating to their unique needs and solving a real problem for them.
Generate a Targeted MLM Lead Tip No 4: Position Yourself as a Trusted Expert
By educating your prospects, like in the example given above, you have effectively positioned yourself as a helpful expert, educating them along the way.
They have learned to know and trust you.
And all you’ve done, is really enter into a conversation they’ve been having inside their heads already.
People love to buy, but they hate being pounced on and sold to.
This is the art of pre selling.
Generate a Targeted MLM Lead Tip No 5 : Use Social Marketing- its FREE
Ok, now that you understand how to become intimate with your target market and position your self as an attractive expert, you need to actually set up your marketing to bring them to you!
There are many online techniques that can advertise your link, but by far the most cost effective is to use social marketing methods.
You can get your message in front of thousands of targeted MLM leads for free.
For beginners, I advise putting content up at various social sites and marketing your link that way.
Good ones to start with are Squidoo, Hub Pages, FaceBook, Ezine Articles, YouTube and of course Twitter.
Generate a Targeted MLM Lead Tip No 6 : Submit your educational, enlightening and entertaining content to article directories and content sites- for maximum exposure!
When you post your article at Squidoo or Hub Pages etc, you need to make sure your content is relevant and interesting to your target market.Ask yourself- “Is this educational, enlightening or entertaining?”
One thing that will go along way, is if you have a catchy headline that draws them in.
Here’s an Example: Your title could be “Why your skin care products could be doing more harm than good”. (Educational, slightly controversial)
When you submit it to a site like Squidoo or Hub pages, or an Ezine directory many publishers get to see your article.
Ezine directories are great.
It’s where publishers go to search for relevant content to publish in their Ezines.
An Ezine is an electronic magazine which is delivered to people who ask for it (subscribers) via email. Also known as a newsletter.
They are delivered to a very targeted group of readers.
People who want to know more about skin care and anti aging, buy skin care products and they read ezines about skin care and beauty.
Find an Ezine that publishes articles (publishers are always looking for good quality free content), and if your article is well written and talks to publishers target market, they will publish it in their Ezine.
Generate a Targeted MLM Lead Tip No 7: Use Keyword Research
If you’re posting to Squidoo and Hub Pages, you will want the communities to find you from within the site, and the surfers to find you on the search engines. You’ll also want Google to rank you high up on its pages for the keywords your target market types in.
This is where it becomes important to use the right key words.
Think of the key words your target audience might be typing in.
Do some research on those keywords using a keyword tool, like Wordtracker’s Free Keyword Suggestion Tool.
Tip: When you use the free keyword tool, your results should lie between 20-300 (thats the number of people searching for your key word per day).
If you come up with a score of 500, look for a more specific term. (Chances are this word is too competitive)
If your score is 2000 (for example the keyword “network Marketing”)- don’t even go for it!
Its way too broad and highly competitive (meaning there are too many other marketers bdding for high search rankings on that term)
If its under 30 per day, there are simply not enough people typing in that key word!
So here you can see the demand for the word (how many people are typing it in) and the competition for the word (how many people are trying to optimize on it, to compete for first page ranking on the search engines).
You can also get ideas for using other, less competitive but related key words.
Generate a Targeted MLM Lead Tip No 8: Use Search Engine Optimisation
When you write and post your articles, make sure your title, tags and content “tell” the search engines what keywords you are optimising for.
- It’s a good idea to “say it first and say it often”- but make your text read naturally.
- Sprinkle keywords throughout your text and use them in headlines and sub headlines.
There are further linking strategies you can get your content up on the search engine rankings so that your article pops up when your prospect types your key word in!
Click here for a more comprehensive article on Search Engine Optimisation.
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