Online MLM Sales Funnel: Why Create Your Own?
Online MLM Sales Funnel: Why Create Your Own?
There are some good reasons for creating your own Sales Funnel…
(If you need a quick recap on what a sales funnel is, how it works and what you should have in it, watch the video on this article…)
Sales Funnel: A Comprehensive Overview of the MLM Online Sales Funnel
1. Your Own Sales Funnel Ensures Differentiation
Ensures Differentiation
If everyone is using the same system you cannot really differentiate yourself.
This goes for both your MLM replicated website as well as “generic” lead generation systems that are out there.
Remember, you are branding YOU- so everything, from your content, to your power point presentations, to your lead capture pages, your emails, your webinars etc should make YOU stand out amongst the crowd.
It’s your unique angle and selling proposition and personality and story that needs to come through.
YOU are selling YOU!
If you use the same lead capture pages as all the other distributors in your MLM, whats to make you different?
Same applies to your affiliate programmes.
(You can still use their capture pages, but make sure you have captured the lead onto your list via your system FIRST before sending them to your affiliate lead capture page)
2. With a customised sales funnel you are able to target your Niche Market with a good market to message “fit”.
Lazer Focus Your Message to your Target Market
Having the ability to communicate in all your content, your lead capture pages, sales pages and your follow up emails gives you the ability to lazer focus your message.
Your lazer focused message can be targeted at a different target market, a different age group, a group with a different set of demographics and interests (reducing competition) and ensuring your message “hits the spot”.
You can start to dominate a smaller niche and have many more successes.
Rather be a big fish in a little pond than a small fish in the ocean!
For example instead of talking to all people suffering from constipation (broad target market) you could look at sub niches within that market (constipation in infants) and customise your message to fit those specific needs.
Your message will have alot more punch as it will speak directly to the needs of parents with infants suffering from constipation. You’ll also become a respected specialist in this niche and the solutions you provide will be exactly what your target audience is looking for.
3. Your Own Sales Funnel will allow you to add your own unique spin, personality and “value add” to your business (especially your MLM).
When you combine your MLM with your own personality, skill set, additional products and services and interests- you are creating your own Unique Selling Proposition. (USP).
A USP (“Unique Selling Proposition”) is your service or product’s most powerful benefit, in combination with a strong, unique aspect of your business.
It answers that critical question…
“Why should I buy from (or hire) you?”
Here’s a simple exercise to help you develop your USP…
STEP 1) Write down what your business provides.
STEP 2) Outline the key benefit(s) to your client. What pain does it cure, what solution does it provide?
STEP 3) Identify your unique feature/benefit. What makes you stand out? Keep working on this until you can clearly separate yourself from the field. There must be a convincing reason for doing business with you… instead of your competitor.
STEP 4) Summarize all of the above into one tight, powerful, motivating phrase that will persuade your clients to do business with you, to trade their money for the benefits you deliver.
Your goal is to deliver specific and high-value information to your niche audience. You also need to position yourself uniquely (have your own angle of approach!).
Having your own sales funnel allows you to create this specific and high value content and give exact solutions to your target audience with a unique approach or spin (angle) that “hooks” them!
Note: Your blog or personal website will do this pre selling for you.
So will your articles and other content you post.
There is no need to mention your company products or services at all (in fact you are actually not allowed to mention your MLM).
But at every point along the funnel- from the blog, to the lead capture page, to the sales page and to the autoresponder email series you will speak with your own “voice”.
4. Your own Sales Funnel will give you TOTAL control of your own list.
Own Your List
You in fact own the list.
You can communicate what you want and when you want to.
You can sell other products and services to them they might be interested in.
(Not just your MLM products, or that affiliate owner’s products).
5. Your Own Sales Funnel will help you to be indexed by the Search Engines
Get Google Rankings
Google (and people) love sites that are relevant and unique.
They do not index replicated MLM sites or generic lead capture pages.
If you have your own self hosted blog or website, Google will index it and return it to people making searches for the keywords you use on your pages.
(This is a POWERFUL lead source as you will get targeted traffic!)
Your company replicated website will not be indexed on Google.
It is seen as SPAM- clogging up the search engines databases.
Remember there are as many of those websites as there are distributors within your MLM.
Google certainly cannot return 30 000 of the same website everytime those keywords are typed in!
Your human visitors also like unique websites.
Think about it: Would you join a faceless, personality-less site or a site that is unique and brings across the real person behind the business?
Remember- people join people, not faceless sites.
People need to IDENTIFY with the person they are following and get the feeling that that person “gets them” and understands their troubles and can help them.
Check out The Online MLM Sales Funnel- a Comprehensive Overview.
