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What’s the Difference Between Broadcast and Follow Up Emails?

January 16th, 2010 Tania Williams View Comments

What’s the difference between broadcast and follow up emails?

First lets take a look at what a broadcast and a follow up email are.

Follow Up Emails are a series of emails you place in your email autoresponder.

If you offer a free-ebook, then your opt ins can get onto your opt in list by receiving the free ebook and giving you their contact details in return.

Other ideas for giving away free advice (in order to get opt ins)- are video courses, newsletters, and ezines.

So if someone opts in to your list, they will get the first FOLLOW UP email, then the second, and so on.

These follow up emails are “evergreen”- meaning that no matter when the lead opts in, the follow up emails they receive are relevant.

If, for example, an MLM email lead opts in to your list in September, and you created the email follow up campaign in July, the lead who opted in in September will still get the first email that you created in July.

Of course, the emails go out in the order that you set them.

You should set the first email to go out the same day as when your MLM email lead opts in.

You will probably want to send them an email for each day for 3 to 5 days and then pace them between 3 and 4 days apart.

Conceivably, MLM opt in leads can receive emails you wrote two years ago and put into your autoresponder.

Of course, you will want to freshen up your autoresponder series from time to time.

You want to make sure you have something unique and useful in your emails.

Don’t just sell, sell, sell…. That’s a good way to get MLM email leads to unsubscribe from your list.

Broadcast Emails are emails you send to your list once.

For these types of emails, your MLM email lead is already on your list, and you’ve probably already established a relationship.

This is similar to how you use your personal email. You have something to say, you write your email, and you press send. (It is usually time sensitive.)

ONLY the people on your list – at the time of sending the email, will receive it.

A “broadcast email” can be a news alert. For example: the skin care company that you are distributor for is having a one day sale.

You don’t put this type of email in your email autoresponder because it may not be true when your list gets it.

Other times you would use broadcast emails are when you are inviting people to a webinar or teleseminar.

Personal special events are also appropriate for broadcast emails. For example, you may get married. That’s something you can share so that your list can get to know you better.

Let’s Summarize - Follow up emails are series of emails you program into your autoresponder to be used over and over again.

You’ll want these to be “evergreen”. In other words, do not refer to specific days, dates, holidays, etc.

Broadcast emails are emails that are sent one time and can refer to specific days, dates, holidays, and special occasions.

Now you know the difference between broadcast and follow up emails.

Want to learn more about this email series? Then read the “MLM Email Lead” overview article.

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Categories: MLM Email Lead Tags: Autoresponder Series, Broadcast Email, Email Campaign, Follow Up Email, Mlm Email, MLM Email Lead, mlm email leads, What’s the difference between broadcast and follow up emails?

MLM Opt in Lead: What to do with your MLM Email Lead once they have opted in

January 9th, 2010 Tania Williams View Comments

MLM Opt In Lead

You’ve now got a MLM opt in lead.

Now you’re wondering what to do with it.

When I got my first “MLM opt in lead”, I was so excited.

Then, I quickly became panicked.

I kept asking myself, “What do I do with an MLM opt in lead once I get it?”

Well, if you’ve gotten their phone number (and don’t panic if you didn’t), you can place a phone call and thank them for visiting your website and asking if there is anything you can do to help them.

Your opt in email lead will probably be shocked to hear from a real live person and not a recording.

Don’t let the phone scare you, but that’s a discussion for another day.

The #1 Mistake Made by Most MLM’ers

Using your emails to sell, sell, and sell some more.

Personally, I have opted out of some very famous internet marketing guru’s lists because the perception I was getting was all I was good for was to sell, sell, and sell some more to.

If you’re not well-known, it will probably be easier for your “opt in email lead” to unsubscribe.

What should you do with your opt in email lead?

1) Tell, Don’t Sell
You should provide valuable content that solves some type of problem your MLM email lead has.

For example if you’re niche is in skin care, you can tell your opt in email lead to go to your blog post on how to cure dry skin.

You will want to tell them things like “drink lots of water” and other tips to keep their skin from being dry.

Instead of your blog post, you could offer to send them a free report, sign up for a
webinar, answer a survey, get them to call you or email you, and much more.

Let your imagination go!

2 Lead Them Down the Yellow Brick Road