Squeeze Pages: Vital Component of MLM Marketing Systems
Squeeze Pages are a really important part of your MLM Marketing Systems Strategy Online
Whether you are new to internet marketing or have been around for some time, you’ve probably realised that having a good Squeeze Page within your MLM Marketing System, is vital to your online success.
The sole purpose of squeeze pages (also known as Lead Capture Pages, landing pages or gateway pages) is to get your
prospect’s personal contact information.
MLM Marketing Systems, when done correctly will drive loads of targeted traffic to your squeeze pages-
where the prospect is compelled to fill out the form and submit their name, email and perhaps phone number.
This is where they become a lead and get added to your list and MLM marketing system.
The MLM marketing system should be designed to move that lead smoothly down the funnel to either sift themselves out of the process, or become buyers in ever increasing frequency and quantity!
How do prospects find your squeeze pages?
Prospects are driven to your squeeze Pages through your online marketing efforts.
These can include Ezine articles, Blogs,Video Marketing, Pay-Per-Click ads, social networking sites – and much much
more.
Once a reader lands on a marketing piece and clicks on one of your squeeze Page URL’s
(which are placed at a strategic point in your piece),they are taken to your squeeze page where they can opt
in.
You want to obviously get the highest possible conversion rate- i.e. a high percentage of people that land on your
landing page, actually fill in the form to get on your list, in order to get more information from you.
And, the list, my friends, is the greatest asset you can have. It’s the MLM equivalent of a store owner’s inventory.
Squeeze Pages: The importance of the list:
The list is far more than just your list of MLM customers or distributors….it is your list of prospects with
whom you build a relationship over time (whether they buy your MLM products/opportunity or not).
These are people interested in hearing from you, and when the time is right, doing business with you.
You see, people are not interested in your company or it’s products. They are really looking for solutions.
In Network Marketing, one of our target market’s (people we attract to our site) is people looking at
network marketing as a solution to their need to control their financial future.
They are looking for a leader and a system that can show them how to achieve this.
So, your Squeeze Page for MLM needs to be “blind”.
That means no company logo, no graphics and no company pitches!
In this way, you keep control of your list (independent of your company) and you do not violate
MLM company policies.
You also market your system’s ability to deliver the longed for solutions.
Your MLM Marketing system should be set up so that once your prospects opt into your list, they are automatically
loaded into your autoresponder and from there, the system will drip pre- written emails onto them.
This builds a solid relationship with your prospects over time.
Email marketing is a topic for another article, and is an art of its
own.
Remember, a personal autoresponder account builds your own list (whereas the company autoresponder builds the
company’s list- which is only one element of your business).
Squeeze Page Recommendations
Below are some important things to bear in mind when creating your squeeze pages:
1. No company pitches or trademarks
2. Talk about the benefits of the product/opportunity
3. Use only 1 navigation link…its the SUBMIT/ACTION button
4.Write effective direct response copy that compels people to opt in
5.Know what the key benefit is of your product/opportunity….that is important to your target group…
solve their problem!
6. Give them an incentive (ethical bribe) to fill out the form (e.g a single free report, a free 5 mini email series, an
audio interview, a video training series)
7. Keep the form small (3-5 fields of data)
8. Keep your Squeeze Page the right size – above the fold (if viewers have to scrolling down to opt in, it reduces
conversions)
9. Register a domain name that matches the subject matter of your squeeze Page
10.No fancy graphics- sites without fancy graphics do better than those with.
There’s a whole lot more on this subject in my complete course Put Your MLM Biz Online.
The Squeeze Page Section Covers:
- planning your lead capture page,
- your “hook”,
- your ethical bribe,
- adding video to your squeeze page,
- how to create the opt in form that links to your autoresponder,
- how to create free lead capture pages,
- how to use an HTML editor and FTP Client to send your squeeze pages to your private hosting account
- being authentic in your copywriting
- lots more!
