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Email Internet Marketing Strategy: How to Redirect a Web Page and Why

February 12th, 2010 Tania Williams View Comments

Here’s another cool email internet marketing strategy.

First, this post won’t make a lot of sense unless you read the first part of this two part series: Email Internet Marketing Strategy: Adding Custom PayPal Buttons to Your Emails

Did you read it? Good.

Now, I’ll teach you a new “email internet marketing strategy”: How to redirect a web page.

I can see you asking yourself, “Why would I want to redirect a web page?” and “How is this an email internet marketing strategy?”

Let me give you an example of how redirecting a web page is an “email internet marketing strategy”.

Suppose you’ve decided to offer your coaching services and you already have a list you’ve built a relationship with.

You can offer your coaching services in an email.

However, that ugly email link you created in your PayPal account (Don’t know what I’m talking about? You didn’t read this post on Email Internet Marketing Strategy: Adding Custom PayPal Buttons to Your Emails did you?) is just that…ugly.

It is also not very professional looking.

So in order to make it look professional we are going to make a redirect link using your current hosting service.

Go to your HostGator cpanel (This is my hosting service. Since it’s the one I know how to use, it’s the one I’m going to teach you).

Scroll down until you come to the Domain section. When you get there, click on the redirect icon.
First choose temporary. Then choose the domain. Grab your ugly domain and place it in the redirect to box.

Write a name in the box next to your domain. Call it the product or service you are promoting.

For example. www.southafricanrenegade.com/coaching.html. Then, click on ADD.
Now, make sure the new link you created works and goes to your PayPal button.

To do this. Go to your Autoresponder and choose a autoresponder list you want to promote this product or service to.

(If you use iContact and don’t know how to make an autoresponder, check out this post, How to use iContact Autoresponder.)

Add a new email to your selected autoresponder series. Making sure that you have created a relationship, wait at least 15 days before you send out a monetization email.

An example of an email might be:

Highlight the URL and click on the picture of the world with a link of chain. Then a window will pop up.

In the address box put your domain you highlighted earlier. This will make it live.

Then, copy the link and paste it in the your browser box. Your PayPal page from which your customer will buy from should open up.

In summary, 1) we generated the code in PayPal.

2)We grabbed the email link.

1) We went into our hostgator account.

1) We made a redirect to our PayPal Link. So that we can put the more professional looking link in the email.

1) We put the new link in our email.

You now have a more professional looking link and the good part is that these types of links have much higher conversion rates than those ugly ones.

You can use this same technique (redirecting a web page) for any of your ugly affiliate links, too.

Want to learn how to do this and other email marketing strategies step by step?

Then, join our“Savvy MLMers” Club and get your FREE CD

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Email Internet Marketing Strategy: Adding Custom PayPal Buttons to Your Emails