Here we will focus on exactly how to use iContact Autoresponder.

Why iContact? That’s simple, it’s the one I know how to use- it works for me and has excellent delivery.

If you’re unsure which autoresponder software to use, check out this article where I compare two leading autoresponder software systems.

Here’s the article >>> Email System Autoresponder Software: A Comparison of AWeber and iContact

1. Create an Account

The first step in learning how to use iContact Autoresponder is creating an account.

Go to iContact.com

Click the tab that says, “sign up for a free trial”.

The cool thing is you don’t even have to give a credit card for the free trial.

Next, fill out the form.

2. Create a List

The second step in learning how to use iContact Autorsesponder after you log in to your account is to create a list.

Click on the “My Contacts” tab.

Go to the box that says “My List” and click on “Create a List”.

Give your list a name and a description and make it value based.

For example: the list name could be “Dry Skin e course”; the description could be “mlm email leads that have opted in to my dry skin capture page”.

Next, check the “send notifications when contacts are added/removed” box. This is so you know when you get a new contact.

Decide whether or not to check or uncheck the welcome message box. You can use their welcome message or you can use the first message in an autoresponder attached to that list

Now, hit save.

3. Create an Autoresponder

Step three in learning how to use iContact Autoresponder is to create an autoresponder.

Click the Create tab.

In the “My Autoresponders” box, click “create an autoresponder”.

In the “Autoresponder Name” box, give your autoresponder series a name.

In the “Autoresponder Description” box describe your autoresponder.

Then, in the “Source List” drop down box choose the name of the list you want to use.

Underneath, you will see the “Autoresponder From Name” box. Put your name in the box.

Under the name box will be the “Autoresponder From Email Address” box. You should use an email that is associated with your domain name. (Read more about why using a matching domain name here is important!- link to article on domain names)

Now Click Save.

4. Create an Autoresponder Message

Step Four in how to use icontact autoresponder, is creating your first message.

Click on to the Create tab.

Go to the “My Autoresponders” box and choose “My Autoresponders”.

There you will see the list of your autoresponders you have created and the list attached to it.

Click the green plus sign next to the autoresponder list that you want to add a message to.

Fill in your subject. Put your body content into the add body html section.

Click “Copy” to put your html body into the plain text box.

Write the day number in the “Days from initial Subscription” box. If it is your first email, put zero. Then, have emails go out every three or four days.

Click Spam Check and send the email to yourself. If the email is ready to send to your MLM email lead, [link to flagship article]create save.

Add additional email messages and when your MLM email lead opts in, your MLM opt in email lead [link to article] will get your messages.

5. Enable Your Autoresponder

Step Five in how to use icontact autoresponder, is enabling your autoresponder.
Click the Send tab. Go to the “Enable My Autoresponders” box and click.

Look for the autoresponder you want to enable. In front if it is a “piece of paper” with a green circle on it.

Click that circle.

You now know how to use icontact autoresponder.

If you want to learn more about email campaigns, creating a list building mini site, copywriting, autoresponders and monetizing your emails, check out my “Savvy MLMers in Training” Course “Put Your MLM Biz Online”.

Related Blog Posts:
MLM Mailing Lists: What is a MLM Mailing List?
MLM Opt in Lead – What to do with Your MLM Email Lead Once They Have Opted In
What’s the difference between a broadcast and a follow up Email?
Email System Autoresponder Software: A Comparison of AWeber and iContact
Email Tracking System: How to use iContact’s Email Tracking System
Also check out the overview article “MLM Email Lead”

Now, we will talk about “effective email copywriting”.

Effective is the most important part of the concept of effective email copywriting.

You can write a million emails, but if no one opens them and reads them they are pointless.

David Garfinkel (none other than the author of The Renegade Network Marketer, Ann Sieg’s,

copywriting coach) teaches that there are Five Key Components of Effective Email

Copywriting:

Five Key Components of Effective Email Copywriting:

1.    A Compelling Subject Line – If you’re like me, unless it is someone I know or admire, the subject of the emails have to be very

interesting in order to get me to open them up.

2.   A Compelling Opening – This is what keeps the MLM email lead reading your email.

3.   Personalized Conversational Tone – The most effect email copywriting seems like you are just talking to an old friend.It’s not academic, abstract or technical.

It makes your read feel as if he/she are the only person you are talking to, even though, they know you are sending this email to everyone on your list.

Don’t forget to use people’s names often.

4.    Focus, Clarity, and Conciseness – Once you have your conversation down, edit your email.

You want to get your point across quickly while still being entertaining and informative.

5.   It Asks for Action – You tell your mlm email lead what to do next.

Don’t assume they know what to do.

Their idea might be to delete the email.

Ask them to go to your website, comment on your blog, or buy something from you.

I can hear you saying, “but Tania, what do I write about?”.

We’ll tackle that question now.

Watch the video below to find out what to write!

Ideas to write about in an Effective Email:

•    Think of 3 or more questions that people ask you about your niche that you can answer.

Use those questions and answers in a series of email messages.

•    Ask your MLM email Leads for questions and then answer around three each in new emails.

•    Use Results of people who take action. After people have bought a product or service from you, ask for their results and use them in a subsequent email.

(FYI, make sure you follow the FTC requirements on testimonials.)

•    One of my favorites is to discuss books and movies about your topic.

If you are an affiliate of Amazon, you could put you affiliate link in the email.

That way if someone clicks on the book link and buys it from Amazon, you get a little commission.

•    A really easy one is to go to Ezinearticles.com or my blog and copy articles from there to put in you email.

Don’t forget to put the author’s name and resource box and DON’T change anything in the article.

•    Bob “The Teacher” Jenkins uses this next suggestion. Every few months I will get an email from him asking me to take a survey

(SurveyMonkey is great for this and it’s free!).

He asks me to rate the areas in my business I’d like to see him teach about.

Usually he has a combination of multiple choice and open ended questions.

•    A final suggestion is to talk about the questions you had when you first started learning about your niche. Using your personal stories is always a great technique when doing effective email copywriting.

Use your imagination, and don’t forget that if you have your own blog to use it.

You can copy enough of your blog as a teaser to your article and then send your MLM email lead to your blog post.

Have fun writing those emails.

If you have other suggestions about what to write about in emails, share with us all in the comment section below.

Go HERE for the overview article on this MLM Email Lead series.

Related Blog Posts:
MLM Mailing Lists: What is a MLM Mailing List?

MLM Opt in Lead – What to do with Your MLM Email Lead Once They Have Opted In

What’s the difference between a broadcast and a follow up Email?

Email System Autoresponder Software: A Comparison of AWeber and iContact

How to use iContact Autoresponder

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