So now after a few hours research you’ve:

1. Brainstormed 10 possible niches (Find a Profitable Niche: Part 1). If you’re still struggling here, read my article on Niche Business Ideas!

2. Isolated your best overall niche (using overall demand and supply figures- and your intuition!) (Find a Profitable Niche: Part2)

3. Looked at the chosen niche keywords- assessing how many popular keywords there are and their demand…. (Find a Profitable Niche: Part3)

4. Looked at their supply (competition) and decided which ones give you the best possibilities (based on KOI and KPI calculations)……

and Dug down deep to see if there’s a sub niche located within your broader niche topic, that fulfills the criteria for enough search volume – yet not too much competition.

Find a Profitable Niche: Part4

Refer the the above posts if you haven’t been following along.

Now we’re going to Expand our Keywords

You’ve found that  “chronic constipation” will be your niche theme having search demand over 20 000, with supply search volumes at 293 000 and a KPI index of 6.7.

You’re have alot of information on this topic and decided to set up a chronic constipation website.

You’re going to also have information on  severe constipation (perhaps you have an E book about the topic you’d like to give away or sell) and you are going to have a few pages dedicated to constipation remedies.

However, you will need some page specific keywords, for every page of your website.

This is where you go through the process of keyword expansion.

The focus is now on building a list of keywords that visitors use to search Chronic constipation related material on the web.

Once again you can use the Google Adwords tool or SBI’s Brainstorm It tool, to generate both a vertical brainstormed set of  keywords (words containing the seed word in it) and a lateral set of brainstormed keywords (words not necessarily containing the seed word in them- i.e. synonyms).

A list of related searched terms are then listed which you can use to build the backbone of your site.

Focus on long-tail keyphrases

For page specific keywords it is often best to focus on long tail keyphrases (a combination of keywords that is three or more words long).

There is often less competition for these keyword combinations, which are used regularly for specific searches.

Using different combinations of these words on your website can do wonders for its traffic, enabling it to come up repeatedly for multitudes of  precise searches done on search engines.

More Keyword Ideas

For more ideas on keywords you can go to your competitor’s sites. You can search for them using the terms
you are investigating (by keying in ‘chronic constipation’ for instance into Google and when on your competitions
websites selecting ‘view source’ from the right click options menu).

You can then make a note of the terms they use in their meta description and meta keywords tags.

Here’s the easy option…

Or once again, you can use the Brainstorm It! Tool of SBI- to immediately get the Value Demand, REAL supply and profitability of vertically and laterally researched keywords.

It also automatically visits the top competitors sites on the topic and extracts the keywords immediately, giving you an up to date, relevant set of laterally brainstormed keywords with the right demand and supply required to win immediately- including the long tailed keywords being searched.

If you have any questions on How to Find a Profitable Niche or Niche Market Research or Keyword Research, contact me and I’d be happy to help.

For an overview of this series visit Niche Business Ideas: Niche Business Ideas for Online MLM

So far we have done the following:

1. We’ve Brainstormed your potential niche (Find a Profitable Niche: Part 1),

2. We’ve looked at the overall Demand and Supply of your niche main keyword (Find a Profitable Niche: Part 2),

3. We’ve looked at your niche “depth”  to assess how many related keywords have a high search volume/ good demand- and which ones are the most popular (Find a Profitable Niche: Part 3).

Now we’ll assess the supply to see which keywords give us the best opportunities- ideally we are looking for popular keywords (high search volume) with little  competition (low supply). These are the keywords to focus our niche theme on.

Here we’ll be asking a few questions:

1. Can we win on a large number of in-demand keywords related to this niche? Which are the “best” keywords?

2. Is there a “sub niche” that has enough demand (over 20 000 searches) and low supply, that could be focused on?

To answer these questions, we need to look at the competition.

Overall Competition

Firstly, we will look into the shape of the overall competition. We can get the information by doing a normal
Google search.

The number of results gives an approximate number of sites related to the keyword entered that are on Google’s database. This can be seen on the right corner of the screen.

For example, a search on the term ‘constipation’, gives us a result of 10 400 000.

The values we get for the competition column might seem daunting, but remember this value is for every web page
that mentions the term ‘constipation’.

Now we need to further streamline our research by refining our supply criteria- by looking into the sites that focus
primarily on constipation.

We use the ‘allinanchor’ to streamline the competition.

To do this we need to use the ‘allinanchor’ Google operator which focuses on the keywords present in the text
links that users click on to move from one website to another.

To do an ‘allinanchor’ search all you need to do is enter ‘allinanchor:keyword phrase’ (keyword phrase can be any
term) into Google’s search box.

We can now use this technique to fill in the supply column of our spreadsheet.

Keyword Opportunity Index (KOI) and KPI (Keyword Potential Index)

The last two sets of values are KOI and KPI- calculated from the data that you collected about your theme of choice.

These values reflect the opportunity that each researched keyword presents.

The higher the value the better the keyword.

Its an expression of  the amount of demand (squared) D² divided by its supply S. Does it have good demand and low supply? (The ideal situation).

Does it have medium demand and low supply? (Winnable)

Or is there high demand and high supply? (Saturated?)

Lets take a look.

The formula to calculate KOI is D²/S.

KPI is just another simpler way to analyse or read the KOI numbers.

With the KPI we can better compare our  keywords without having to struggle with the large cumbersome numbers thrown at us using KOI values. Using a calculator you can work out the KPI by:

Log (KOI value) → (x2) → KPI value

After all the  data has been filled in, the table should look like this:

Keywords	Global Monthly Search Volume (Broad)	Competition (Broad Google Search)	Supply (Allinanchor +keyword)	KOI D²/S	KPI Log (KOI value) → (x2)
constipation	1220000	10,400,000	7,540,000	197400	10.5
constipation baby	33100	2,050,000	1,290,000	849	5.8
constipation cause	33100	4,560,000	3,360,000	326	5.0
chronic constipation	27100	960,000	293,000	2506	6.7
children constipation	22200	4,190,000	3,220,000	153	4.3
constipation causes	22200	2,860,000	2,170,000	227	4.7
constipation pain	22200	6,190,000	4,450,000	110	4
constipation remedy	22200	1,010,000	769,000	640	5.6
constipation foods	18100	6,250,000	1,660,000	197	4.5
constipation symptoms	18100	4,930,000	3,840,000	85	3.8
cure constipation	18100	1,600,000	1,120,000	292	4.9
remedies for constipation	18100	1,060,000	724,000	452	5.3
constipation help	12100	4,670,000	3,290,000	44.5	3.2
constipation home remedies	12100	611,000	216,000	677	5.6
severe constipation	12100	1,560,000	80,900	1809	6.5

Poor potential keywords

Using KPI we can now easily see the keywords at the lower end of the scale.

Any keyword value below 2 has a low exploratory value. There is either a low demand for the keyword, or there is far too much supply and it has been oversaturated. Sometimes these low value keywords can be quite popular, but that popularity has been catered for by millions of websites.

High value keywords

These are the keywords that have KPI values of 6 and over. These normally have good exploratory potential. It often means that the demand is very high and there isn’t enough supply.

Or it indicates that supply is very low with moderate demand levels. There is less competition in general for these  keywords.

And your web pages will show up strongly (with high page ranks) in search queries by visitors using these keywords as long as your website is well optimized and adequately promoted.

But be careful of some of these high value keywords.

Certain single keywords don’t count. Some have extremely high KPI values. Where they have fantastically high demand, and supply levels in the millions. These are the hyper-popular keywords (like money, business, health etc…).

Avoid these keywords at all costs.

Try and focus on keywords that are two or more words long if possible (they are less likely to be saturated).

You may find combination keywords that have KPI values of 9 and over but look out for the supply figures.

If they are over 1 million no matter what the KPI values say, they are already too popular. Only pursue these if you are ultra-sure about your possibility of success.

This is the case for “constipation” here.

Is going to be better to focus on a niche within constipation- like “chronic constipation”. It has monthly search volumes over 20 000 (so its big enough to stand as a sub niche alone), it has a KPI of 6.7 (nice and high, meaning it’s not over supplied), and the supply number is way under a million, at 293 000. So it’ll be quite safe to create a website all about chronic constipation.

I’d also use “severe constipation” and “constipation remedy” as core keyword pages within my chronic constipation site.

Looks like I found a great niche!!!

Intermediate AdSense keywords

Keywords with Keyword Potential Index values over 2 are worth some consideration. They are not ideal but they could have some potential that you can explore to your benefit.

Keywords within the 2-6 range can have a peripheral, stabilizing role on your website. These words (and their synonyms) can be scattered liberally all through your site.

Those keywords at the upper end of the scale can even act as page-specific keywords if you don’t have enough high value keywords to use.

Just a note here: After doing a Brainstorm It with SBI’s Brainstormer Tool, it returned the following HIGH PROFITABILITY keywords related to constipation

SBI “constipation” Keywords with high demand, low supply and excellent profitability

what foods cause constipation
foods that cause constipation
foods that relieve constipation
what causes constipation
constipation in dogs
constipation in cats
constipation in toddlers
foods for constipation
cronic constipation
newborn constipation
relief for constipation
canine constipation
constipation after surgery
constipation in babies
mineral oil for constipation
natural cure for constipation

As you can see, this tool is far superior to the free Google Adwords tool, giving you exact value demand, REAL supply and profitability in the click of a button.

See how many more profitable keywords came back- and they are REALLY profitable (they’ve been put through the Tools “profitability” filter)

So you have a good choice of keywords to create your pages with.

SBI’s Brainstorm It gets my highest recommendation. I don’t think anyone can afford to build a site or blog without it.

Now that we’ve found our sub niche and a few highly profitable related keywords, we need to broaden out and expand the number of keywords, so that we can write lots of content filled pages on our site using sub niche relevant keywords that will be found by loads of searchers.

Go here to Expand Your Keywords: 5 Steps to Find a Profitable Niche: Part 5- Expand your Keywords.

Have you read the overview article Niche Business Ideas: Niche Business Ideas for Online MLM? No? Well, go ahead and read it next.

Find a Profitable Niche: Part 3: Assessing Demand

We’ll move onto the third step of finding a profitable niche using niche keyword research. If you haven’t seen part two where we compared niche themes based on overall demand and supply, visit this article: 5 Steps To Find a Profitable Niche: Part 2

We’ll now look at the demand for the top  keywords related to the term “constipation”

Firstly, we are going to use Google’s Adwords keyword search-based tool to compile a list of the most searched words  related to constipation  in the English speaking world (you may have to tailor the languages and countries option from an available drop down menu).

The process is as follows:

* Enter ‘constipation’ into Google’s keyword search tool.

*Put the other constipation related terms into your spreadsheet. Use the top 15-20 keywords that have the
highest search volumes (these will have the highest potential traffic).

*Put the values for the approximate average search volume into the demand category of your spreadsheet
(this value is the average monthly number of searches over the last 12 months).

*You could refine your search a little further by having a quick look at advertiser competition
(this shows an approximate number of advertisers bidding on each keyword). If possible try and focus on
keywords that have low advertiser competition (but this part is not essential at the moment).

Your table will look like this:

Keywords	Global Monthly Search Volume (Broad)
constipation	1220000
constipation baby	33100
constipation cause	33100
chronic constipation	27100
children constipation	22200
constipation causes	22200
constipation pain	22200
constipation remedy	22200
constipation foods	18100
constipation symptoms	18100
cure constipation	18100
remedies for constipation	18100
constipation help	12100
constipation home remedies	12100
severe constipation	12100

From the above we can see that there are number of popular searches for related to the word “constipation’.

The most popular (after the actual word constipation) being “constipation baby” and “constipation cause”, followed by “chronic constipation”, “children constipation” and “constipation cause” .

This is a keyword rich niche loads of other keywords with high demand.

So we have established that the demand is there what about competition?

Is the demand been satisfied with supply?

To continue with deep keyword research go to: 5 Steps to Find a Profitable Niche: Part 4: Assessing Supply

Go here Niche Business Ideas: Niche Business Ideas for Online MLM to read more about finding your niche.

Part 2 of 5 Steps to Find a Profitable Niche: Compare overall Demand and Supply

Our objective is to choose a theme that is meaningful to you, has good demand (over 20 000 searches) and where the competition is not too great (high supply).

If you haven’t completed step 1 where we found ways to brainstorm for niche topics, refer to 5 Steps To Find a Profitable Niche:Part 1 Brainstorm Possible Niches

Once you’ve come up with about 10 possible niches or themes, here’s what you do:

Do Keyword Research and Assess the different Niche Topics  Overall Demand and Supply

Demand

We will first find the keywords that people use to search for these niches.

Go to Google Adwords Free Keyword Tool and choose the descriptive keywords option. Type in your niche’s main keyword.

Now you’ll get a list of related keywords- keywords people are typing in to find out about subjects related to your niche.

Do this for each niche and compare the 3 top  sites/niches keywords data.

Notice the actual search volumes for the main keyword, as well as the number of keywords that the tool returns, for each niche topic.

You want to make sure your niche main keyword has over 20 000 searches. If it doesn’t, disqualify it as a niche topic- it won’t generate enough traffic.

Also make sure your main word generates a lot of related keywords (over 15-20) and that there are a lot of searches being done on a lot of these keywords!

Once again, compare your three niche keywords/themes.

The Google Adwords Free Keyword Tool is great for assessing preliminary search volume (demand)- but SBI’s Brainstorm It! Tool gives Value Demand with the click of a button- i.e. it returns only words that have high value (monetary value) and high search volume associated with them!

Supply

Now you need to check that there’s not too much competition in the niche. If there are too many good websites on this topic, you are too late- the competition got there first!

This can be done by going to Google and doing a search to see how many returns you get.

Check that there are not too many Adwords campaigns running on the same phrases related to the topic.

At the end of this process, you’ll have a table that looks like this:

Initial Niche Comparison

Ideas	GlobalSearches (per month) (Broad)	Competition	Ad Campaigns	No of related words (exact)
Green Issues	14 800	148 000 000	High ad competition	24
African Travel	27 100	120 000 000	High ad competition	63
Constipation	1 220 000	10 300 000	Very high ad competition	150
Stretchmarks	27 100	2 000 000	Very high ad competition	148
Anti Aging	673 000	20 800 000	Very high ad competition	150
Home Décor	2 740 000	39 000 000	Very high ad competition	150

Once again, SBI’s Brainstorm It! Tool will give you the REAL Supply for each keyword. It also gives the PROFITABILITY of the words.

Its really easy to use this option because you can compare demand, supply and profitability across all three related themes/niche topics at once.

This way you make a scientific decision about which topic is the best one to choose (no guessing).

Anyway, back to choosing our top niche:

Here, I will make more of an intuitive decision to make my choice. I will choose constipation as my overall (broad) niche theme.

I am not really sure what the supply numbers mean at this point, but I do know that “constipation” has enough demand to warrant further investigation.

There might be other reasons for choosing constipation. Perhaps your  MLM is a nutritional Products company and you  have products that can be useful for constipation sufferers- that you can sell!)

Constipation  looks like it has good demand (way over 20 000),  but it also seems to have very high supply- i.e. number of competing websites. (10 300 000). Although this supply seems alot, its not nearly as much as say anti aging, for example, which comes in at 20 800 000!

(This is where the SBI tool comes in so handy: It’ll immediately tell you whether the niche topic is  over supplied or not.)

I am realising that I’ll probably need to “dig down” deeper to find a related “constipation” keyword that could be a sub niche- it’ll need to have good demand, but must not have such high supply.

Constipation also does have very high advertiser competition, but there’s no need to worry about that right now. (We intend having a site that beats them through excellent content- not through paying money for ads).

If we drill down deep enough into the niche, to find a sub niche (which looks possible because there are 150 related  match keywords), I am sure we’ll find some easily winnable profitable keywords.

Dig Deep

Now we dig down deeper- compiling a list of the top 10-15 keywords (with the highest search volume) based on “constipation”.

We’ll look at these more specific niche related words to assess their search volume, their competition and their real supply.

Click here for 5 Steps to Find a Profitable Niche: Part 3:  Assessing Demand

Now, if you haven’t already, go read Niche Business Ideas: Niche Business Ideas for Online MLM. It is an overview article on finding your niche.