MLM Marketing Training:6 Tips on Becoming a Top MLM Online Leader
Becoming an Online MLM Network Marketing Leader requires special skills- two in particular:
You’ll need to become good at MLM Marketing and MLM leadership.
Why MLM Marketing training and leadership training?
Why not just plain old leadership training?
Things have changed with the use of the internet as a powerful tool to grow
a Network Marketing businesses.
The leadership development and training that’s taking place, while still
acknowledging the importance of mindset and attitude, also places emphasis on more tangible leadership
and marketing skills.
Why?
Because this is what savvy Network Marketers are looking for in an upline or team.
If you cannot show your prospects how to build a business by marketing online, you wont come across as an attractive leader.
Of course all the traditional qualities required in a leader are as important as before-
but now you have to also be able to teach building and marketing online.
This article will show you what online MLM marketing training and leadership skills you will need to develop and how this will help you become SUPER attractive to your prospects.
MLM Marketing Training and Leadership Skills
Network Marketing leadership development will mean you’ll have to learn real attraction
marketing and how to navigate on the internet technically.
Realise that the internet is a powerful tool, but there’s a steep learning curve for most
network marketers- especially if all you’ve been taught up to now is Old School methods of generating leads.
When I started, it felt as if I had taken two steps forwards and three steps backwards.
The overwhelm started getting to me and I know this is the same for many of my students.
Here’s a road map that has been very helpful in my leadership development journey.
My Top MLM Online Training Tips
1. Join a Step by Step Internet Attraction Marketing Training Programme
One that gives you visual tutorials on how to set up your presence on the web to start
attracting prospects to you.
Try to look for one that has in built mentoring or guidance for
those times when you are stuck or need to take it to the next level.
Make sure this is low cost but affordable.
If the school has an affiliate programme attached to it, it’s even better for two reasons:
Firstly you can very quickly generate income through referring people to the school, which pays for your tuition.
Secondly, your referrals (prospects) get a training system to plug into.
You can point them in the right direction and offer support and guidance but not actually do all the training
yourself.
Note:
This should be more than just a funded proposal system- you still need to learn to attract prospects
to your lead capture pages!
2. Learn the Basics thoroughly.
- Learn to narrow in on a specific niche target market (that has money and wants your services/products!)
- Learn how to get found on the internet.
- Learn about keyword research.
- Learn how to create written content and video to put up at Web 2.0 locations.
- Learn how to make your own blog.
- Learn to write so that your audience is “pulled in” to you and your recommendations.
- Learn how to market your blog and web content through Social Media Marketing, SEO and Content Syndication
- Learn to use the phone to build the relationship with your prospects and continue the attraction by giving value.
- Learn to set up effective capture pages that target different audiences related to your business.
- Learn to set up an effective auto email campaign to your target market(s).
Have patience.
Especially if you are new.
Learning these things takes time.
Don’t skip the essential learning curve.
Once you’ve got it down, you be able to teach this stuff.
It’s highly sought after right now so you’ll be attractive to a lot of learners that come on board after you.
3. Use Two or Three affiliate Programmes/Funded Proposal Systems
Funded Proposal Systems help generate leads and cash flow.
It just means being paid while you prospect.
(These are products or services/systems you use besides your primary MLM).
Ideally the products should be what you find helpful in your business building efforts.
As you use them yourself you will get to know them well and be in a good position to recommend
them with confidence.
Remember, the resources you recommend must relate to your target market’s interests.
If you are in network marketing, you might want to attract people interested in joining a
network marketing opportunity or network marketers looking for training on how to improve their
current business.
You need to be able to demonstrate your leadership capacity and referring prospects
to good helpful resources positions you as knowledgeable.
Become an expert on your recommended resources so you will know exactly how they “fit”
with your target market’s needs and you will be able to help them buy, set them up or move through the
training (if it’s a training course).
In our industry we have excellent books, tools and training programmes, lead generation systems and business
opportunities.
These can provide solutions for our target markets and at the same time, as you help them through
the programme, you have an ideal opportunity to develop a closer working relationship that can lead to all
sorts of other opportunities:
Like you can offer your services as a coach for which you get paid.
Or your prospect might enjoy the way you work and help them so much, they might decide you are the network marketing leader they are looking for and join you in your MLM.
I use a few good affiliate programs and you can read more about a good network marketing affiliate program here.
4.Find an MLM Online Coach that can help you and support you.
Get MLM Online Coaching.
From someone you click with.
Someone that’s on the same page as you and that can really teach you
Web 2.0 marketing strategies and give personalized coaching to help with strategy and goals.
Getting the right coaching is vital!!!
Here’s a quick 1 min video on what to look for in a coach:
5. Get to know the Social Networking sites:
Twitter, FaceBook and BetterNetworker are hot right now.
Take time to learn the Social Etiquette before you jump in and start marketing.
These are areas where you can generate hundreds of leads and
get the teaching and ongoing mentoring you will need to grow your business.
6. Join a Mastermind Group to further your MLM Online Training
This is so helpful because you can come with questions and give support to your peers.
Peer learning is very powerful and very supportive to work with colleagues.
It also opens up future business
dealings like JV’s and Co-ops.
MLM Marketing Training: An Example
Here’s an example of what I as a coach am doing for my students:
- Help them find their niche target market (using inner exploration and and outer targeted keyword research methods)
- I look over their blogs, give tips on how to improve the writing, how to inject their
personalities into the blog and how to create a great reviews on their affiliate programmes.
- I check the blog silo structure and categories, to ensure it is SEO’d.
- Show how to track results (see where traffic is coming from).
- I look at their overall linking strategy – making their links from other content to their
blogs more of a coherent overall strategy.
- Look at at keywords and optimize the content for those words
- I teach about how to use video with writing.
- How to set up their lead capture pages, sales pages, auto email series.
- We brainstorm content for auto email series and articles
- I give them weekly coaching videos and a training manual on the step by step process of putting their MLM Business online.
- I offer a free consultation once a month to give feedback on their work, answer questions and recommend improvements or brainstorm.
The way I see it, if you want to become a successful leader that is the type of MLM Marketing Training you are going to need.
And then, you’ll have to enter a never ending process of ” Learn, Digest and Teach”.
Over and over and over again.
The biggest thing you need to realize is that to grow any business takes time,
commitment and continuous learning.
And in our business, the more you teach what you have learned, the bigger your business will grow.
Knowledge is power. We are in an age where we trade information and knowledge is the new currency!
To join the Savvy MLMers Club to learn successfully how to put your MLM Biz Online and for Top MLM Coaching, go to
