You’ve been hearing, “The money is in the [MLM mailing] list”. Now you’re wondering what are MLM mailing lists and why I

need them? I know that when I started learning about internet marketing that I heard that phrase often.

In this blog post, I’m going to tell you:

•    What an “MLM mailing list” is

•    What the different types of lists are

•    The importance of changing an MLM email lead from a “lead” list to a “buyer or distributor” list

•    Suggested types of products to offer to your MLM email lead.

So what are MLM Mailing Lists?

They are a list of people who have opted in (given their contact details on a form) to get more information from you.

You may have your own lead capture page or you may get your leads from an affiliate program- by looking inside your  back office.

For example, I have my own product lead capture pages and I also promote my affiliate link for Renegade Professional. (One of the affiliate program’s I have joined) .

When someone opts in for more information they will be placed in a lead list in my Renegade Professional back office.

The Four Types of MLM Mailing Lists.

1.    Product List  – This is a list of your current product customer base.

2.    Network Marketing  – This list consists of people who are looking for a Network Marketing Opportunity.

3.    Home Based Business  – These are people who are looking for a business to work from home.

4.    Prospective  Business Builders – These are people who are researching and wanting to learn more about YOUR MLM as a business opportunity. These are the HOTTEST leads!!

Moving your MLM email lead from a Lead list to a buyer or distributor list

With good traffic strategies and opt in rates, you’ll quickly generate a fast growing MLM Mailing List.

Then, once they’re inside your “sales funnel” you can pick up the phone and talk to them. Chances are they’ll  either buy a product from you or  become a distributor or both!

The next step is to move them from the Lead list (inside your autoresponder software program) to your “buyers” or “distributor” list.

At this point you are probably thinking, “Why do I need to do that?”

Well the answer is simple.

Your new customers/distributors may get annoyed at receiving emails that no longer pertain to them.

After all, the purpose of your MLM email lead list was to get them to buy your product or become a distributor.

It’s time to start marketing to their new need.

For example, your new customer has bought a product from a skin care line your company offers.

You no longer have to offer them that product.

You may want to introduce them to other products, keep them up to date on any special promotions, and so on.

There is an exception to this move.

If you have a new distributor, they may want to stay on your MLM lead list so that they can learn the types of emails you send to your leads.

Types of Products to Offer your MLM email leads

Most leads will not buy your product or join your company.

That does not mean that you can’t profit from them. (Statistics quote as high as an average 95% leads say “no” to your MLM product/Service)

For example, you could email your network marketing list some good content about marketing MLMs online.

Every sixth or tenth email you may bring up a problem they may have and tell them of a product that could solve it.

Imagine your MLM email lead – looking for training on how to put their MLM business online in a step by step manner.

You discuss the importance of doing so and you state that you have done just that by using a certain product.

Next you tell them to check it out and you give them your affiliate link.

(Affiliate marketing like this is also a cool way to earn up front cash BEFORE your lead even joins your MLM opportunity or buys your MLM product)

Share with everyone what you do with your MLM mailing lists in the comment section below.

This article gives a comprehensive overview of  how to get an MLM Email lead.

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