Help Me Figure Out My Domain Name: Web Site Name Search and Choosing the Right Domain Name
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When I started online I remember asking the question “Help Me Figure Out My Domain Name”!
I was doing a web site name search and I was really wanting to choosing the right domain name.
Although I was a complete newbie, I intuitively knew that to figure out the right domain name was an important part of my marketing strategy, (although I wasn’t sure exactly what the “right domain name” was!)
Do I use my own name for my web site name, or something related to the niche I’m in? After all people remember names and its good for branding….but what about the spiders- how do they index websites and do domain names carry any weight in this process?
If you’re looking to build an MLM Online Sales Funnel, you will, at some point, be doing a web site name search.
Here are three things I found out when trying to answer the question “Help Me Figure out my Domain Name”:
1. Before you start with your marketing make your web address (Domain name) talk to your Target Market:
When you start marketing, it’s important to always be clear who your target market is. Your marketing pieces
will reflect your web address. It’s one of the first things your prospect will see.
It’s very important to use the correct email address and web address.
What is the correct address? It’s an address that talks to your target market. Using your own name in your web site URL won’t rank you as high with the search engines as using a URL related to your niche market.
It’s also important of course, exactly what you put in your content, what you put in your emails and the whole way you frame the conversation.
This is a whole topic for another discussion which I am not going to go into now.
Click here for more on email marketing.
Just know for now that in all your marketing you must talk to your target market. Ask yourself:
“Who am I going to attract?
Is it potential Network marketers interested in your network marketing business opportunity?
Is it people or potential MLM customers interested in your MLM products- like for example- hair loss, cellulite, health and nutrition or anti aging and skincare?
If you are in Network Marketing, you will probably want to attract both product customers for your primary MLM and Network Marketers who might want to join your company to run a home based business.
These two groups are examples of different target markets and when you market, you can’t mix the two.
There’s a whole lot more on MLM Lead Generation and how to attract the right prospects to you, but for starters, just take note that you shouldn’t have a web address with skincare in it if you are attracting network marketing business builders!
It’s simply not professional.
In the same way, you can’t use a web address that has anything to do with MLM, business or Network Marketing in it, when you are trying to attract a target market for your skin care product.
Rather use a domain name related to the topic of interest for that particular market. So if you are attracting
a target market interested in skin care, anti aging and anti wrinkles, you will have a lot more pull if you use
a domain name like www.antiwrinkleguide.com for example, and an email address like sally@antiwrinkleguide.com.
If you are attracting Network Marketers, you might use a domain name like www.MLMsuccessguide.com
You might want to eventually have two target markets, and that’s great- but as a beginner, it will be better to focus on one,get some momentum going with that and then after that, use the knowledge you have gained to market and focus on the second and third target market.
Always be clear that your domain name is aligned with the target market you are attracting.
Once again: The simple answer to “Help me Figure Out my Domain Name” is to let your domain name talk to your target market.
2. Get a unique URL to forward to your affiliate links:
When you promote an affiliate lead capture page or product for example the Renegade University,
Renegade Network Marketer or Magnetic Sponsoring you will have an affiliate or sub URL.
For example, mine is www.taniawilliams.marketingmerge.com
This is my affiliate lead capture link with the Renegade University, that I want prospects to come to.
Different aspects of my marketing will refer people here so that they can fill out the form and become one of my
leads who might eventually monetize, join my MLM etc.
The unique URL or domain name that I used, that I purchased myself, I use when advertising my affiliate link is
www.getprospectsformula.com. See how much more professional that looks!
The same holds true for when you become an affiliate marketer for any tools/products you might promote.
For example I am an affiliate of SBI (Site Build It offers unique websites for Network Marketers).
One of my SBI affiliate links that I promote is http://www.sitesell.com/Tania4.html. If any of my prospects
click on that link and go on to buy the SBI product, I get an affiliate commission.
Instead of promoting SBI via the http://www.sitesell.com/Tania4.html link,I use www.bestMLMwebsite.com to
direct prospects to my SBI affiliate link, to make it look more professional.
It’s cheap to buy a domain name (under $10/year) and well worth it.
You can pick one up at Go Daddy (one of the most reputable and competitive domain registrar online)
www.GoDaddy.com
When you have a domain name that you promote that forwards to your affiliate Lead Capture Page or link,
it’s a lot more professional in your prospects eyes and will bring more results from the search engines.
Here’s another good reason to have a domain name:
If you want to promote a different Lead Capture Page in the future, you don’t have to go back to every place on
the internet where you placed your link, and change it. All you need to do is log in to the place where you
bought your original domain name, and have your same domain name forwarded to the new location you want to
advertise.
3. Have a corresponding URL and Email Address
If you purchased a domain name like www.MLMsuccessguide.com, for example, you should also get an email address with that domain name…for example sally@MLMsuccessGuide.com. This is much better than
sally@gmail.com/hotmail.com/yahoo.com/aol.com.
It’s lot more professional.
An email address with your own domain name in it shows solidity and groundedness. It shows you have put a lot
of thought and planning into it. It shows that you are here for business, that you are not flighty or temporary.
After you have bought a domain name, call/email the customer support service for that company and they will help you set up your email address.
You will also need to configure it to work with your Microsoft Outlook Email Programme.
So remember these three things when you start marketing:
1. Have your own unique domain name that really talks to your target market.
2. Use domain name masking or forwarding to mask affiliate URL’s.
3. Get a corresponding email address to your web address.
For cheap and excellent Domain Name Registration Service, go to
www.GoDaddy.com
This is the advice from SBI’s Action Day Guide
“Your domain name should answer, in very few words and hopefully with just a touch of character, two critical
questions about your Site Concept…
- What specific and high-value information does your site deliver?
- What is your unique positioning for this delivery (i.e., your angle of approach)
Include your Niche target market/Site Concept keyword and add the “marketing angle/theme” to it.
Make your concept crystal-clear to your human visitor.
And, of course, the engines rank your site a touch higher when your Site Concept keyword is included in your
domain name — so feed it to the spiders!
Remember both types of visitors… Spiders and Humans
- Register a Search-Engine-friendly domain name, one that contains your Site Concept keyword. That’s the
easy part.
- To the Site Concept part of the domain name, add a word (or two) that communicates your unique
positioning/marketing angle. If it can catch the “voice” (“attitude”), that’s even better (but hard to do while keeping it short).”
Examples: www.sinus-wellness.com
www.getpaidtoprospectonline.com,
www.MLMTrafficFormula.com,
www.BeautifulSkinSecret.com etc
For complete training from start to finish on putting Your MLM Biz Online, visit www.PutYourMLMBizOnline.com and get information on how to successfully market your network marketing business on the internet. Generate leads, sales and sign ups- and dare to live the life the MLM Industry encourages you to dream about.
