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Now, we will talk about “effective email copywriting”.

Effective is the most important part of the concept of effective email copywriting.

You can write a million emails, but if no one opens them and reads them they are pointless.

David Garfinkel (none other than the author of The Renegade Network Marketer, Ann Sieg’s,

copywriting coach) teaches that there are Five Key Components of Effective Email

Copywriting:

Five Key Components of Effective Email Copywriting:

1.    A Compelling Subject Line – If you’re like me, unless it is someone I know or admire, the subject of the emails have to be very

interesting in order to get me to open them up.

2.   A Compelling Opening – This is what keeps the MLM email lead reading your email.

3.   Personalized Conversational Tone – The most effect email copywriting seems like you are just talking to an old friend.It’s not academic, abstract or technical.

It makes your read feel as if he/she are the only person you are talking to, even though, they know you are sending this email to everyone on your list.

Don’t forget to use people’s names often.

4.    Focus, Clarity, and Conciseness – Once you have your conversation down, edit your email.

You want to get your point across quickly while still being entertaining and informative.

5.   It Asks for Action – You tell your mlm email lead what to do next.

Don’t assume they know what to do.

Their idea might be to delete the email.

Ask them to go to your website, comment on your blog, or buy something from you.

I can hear you saying, “but Tania, what do I write about?”.

We’ll tackle that question now.

Watch the video below to find out what to write!

Ideas to write about in an Effective Email:

•    Think of 3 or more questions that people ask you about your niche that you can answer.

Use those questions and answers in a series of email messages.

•    Ask your MLM email Leads for questions and then answer around three each in new emails.

•    Use Results of people who take action. After people have bought a product or service from you, ask for their results and use them in a subsequent email.

(FYI, make sure you follow the FTC requirements on testimonials.)

•    One of my favorites is to discuss books and movies about your topic.

If you are an affiliate of Amazon, you could put you affiliate link in the email.

That way if someone clicks on the book link and buys it from Amazon, you get a little commission.

•    A really easy one is to go to Ezinearticles.com or my blog and copy articles from there to put in you email.

Don’t forget to put the author’s name and resource box and DON’T change anything in the article.

•    Bob “The Teacher” Jenkins uses this next suggestion. Every few months I will get an email from him asking me to take a survey

(SurveyMonkey is great for this and it’s free!).

He asks me to rate the areas in my business I’d like to see him teach about.

Usually he has a combination of multiple choice and open ended questions.

•    A final suggestion is to talk about the questions you had when you first started learning about your niche. Using your personal stories is always a great technique when doing effective email copywriting.

Use your imagination, and don’t forget that if you have your own blog to use it.

You can copy enough of your blog as a teaser to your article and then send your MLM email lead to your blog post.

Have fun writing those emails.

If you have other suggestions about what to write about in emails, share with us all in the comment section below.

Go HERE for the overview article on this MLM Email Lead series.

Related Blog Posts:
MLM Mailing Lists: What is a MLM Mailing List?

MLM Opt in Lead – What to do with Your MLM Email Lead Once They Have Opted In

What’s the difference between a broadcast and a follow up Email?

Email System Autoresponder Software: A Comparison of AWeber and iContact

How to use iContact Autoresponder

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