So now after a few hours research you’ve:

1. Brainstormed 10 possible niches (Find a Profitable Niche: Part 1). If you’re still struggling here, read my article on Niche Business Ideas!

2. Isolated your best overall niche (using overall demand and supply figures- and your intuition!) (Find a Profitable Niche: Part2)

3. Looked at the chosen niche keywords- assessing how many popular keywords there are and their demand…. (Find a Profitable Niche: Part3)

4. Looked at their supply (competition) and decided which ones give you the best possibilities (based on KOI and KPI calculations)……

and Dug down deep to see if there’s a sub niche located within your broader niche topic, that fulfills the criteria for enough search volume – yet not too much competition.

Find a Profitable Niche: Part4

Refer the the above posts if you haven’t been following along.

Now we’re going to Expand our Keywords

You’ve found that  “chronic constipation” will be your niche theme having search demand over 20 000, with supply search volumes at 293 000 and a KPI index of 6.7.

You’re have alot of information on this topic and decided to set up a chronic constipation website.

You’re going to also have information on  severe constipation (perhaps you have an E book about the topic you’d like to give away or sell) and you are going to have a few pages dedicated to constipation remedies.

However, you will need some page specific keywords, for every page of your website.

This is where you go through the process of keyword expansion.

The focus is now on building a list of keywords that visitors use to search Chronic constipation related material on the web.

Once again you can use the Google Adwords tool or SBI’s Brainstorm It tool, to generate both a vertical brainstormed set of  keywords (words containing the seed word in it) and a lateral set of brainstormed keywords (words not necessarily containing the seed word in them- i.e. synonyms).

A list of related searched terms are then listed which you can use to build the backbone of your site.

Focus on long-tail keyphrases

For page specific keywords it is often best to focus on long tail keyphrases (a combination of keywords that is three or more words long).

There is often less competition for these keyword combinations, which are used regularly for specific searches.

Using different combinations of these words on your website can do wonders for its traffic, enabling it to come up repeatedly for multitudes of  precise searches done on search engines.

More Keyword Ideas

For more ideas on keywords you can go to your competitor’s sites. You can search for them using the terms
you are investigating (by keying in ‘chronic constipation’ for instance into Google and when on your competitions
websites selecting ‘view source’ from the right click options menu).

You can then make a note of the terms they use in their meta description and meta keywords tags.

Here’s the easy option…

Or once again, you can use the Brainstorm It! Tool of SBI- to immediately get the Value Demand, REAL supply and profitability of vertically and laterally researched keywords.

It also automatically visits the top competitors sites on the topic and extracts the keywords immediately, giving you an up to date, relevant set of laterally brainstormed keywords with the right demand and supply required to win immediately- including the long tailed keywords being searched.

If you have any questions on How to Find a Profitable Niche or Niche Market Research or Keyword Research, contact me and I’d be happy to help.

For an overview of this series visit Niche Business Ideas: Niche Business Ideas for Online MLM